Breakfast Panel: Piecing Together the Programmatic Puzzle | Washington, D.C.

About this event

The world of programmatic is as murky and confusing as it is powerful and full of opportunity. Through this interactive panel event, we will look to level set on the programmatic advertising space and better equip you to talk about it in relation to your business.

Attendees will hear an exciting panel of programmatic advertising experts discuss the context behind programmatic’s 2015 buzz, the interactions between each piece of the programmatic puzzle, and their experience with leveraging programmatic advertising for their unique business objectives.

Takeaways

• Learn to speak the language of Programmatic Advertising (learn your RTBs from your DMPs)
  
• Develop a firm understanding of your business’s position in programmatic ecosystem
  
• Build confidence in speaking to partners & clients about the opportunities of programmatic

Prereqs & Preparation

• Familiarity of programmatic's significance to the modern enterprise
  
• Fundamental understanding of what programmatic advertising is
  
• Desire to better understand and scale programmatic advertising