Break Into Digital Marketing: Transform Your Career
20

Tuesday, 20 October

12 1 am EDT

GA Singapore (Livestream)

Online Class
Livestream
FREE!
Regular Ticket

Questions? Read our FAQs

Break Into Digital Marketing: Transform Your Career | October 20

Daniel Heerkens Photo


Regional Managing Director, 2Stallions

Deeksha Chaturvedi Photo


Admissions Producer, General Assembly

Aditya Karajgi Photo


Director, Digital Marketing (Beverage Business), Suntory Beverage & Food Asia

Clair Ruoyun Song Photo


Sr. Digital Marketing Manager, Group ONE Holdings Pte Ltd

Kartikha Rajoo Photo


Digital Marketing Manager , Grab

20

Tuesday, 20 October

12 1 am EDT

GA Singapore (Livestream)

Online Class
Livestream
FREE!
Regular Ticket

Questions? Read our FAQs

About This Event

Digital Marketing is one of the hottest properties in today's technology. These skills are in high demand! Wondering where and how to begin preparing for a career transformation? Interested in hearing from the industry experts and GA's admissions team? We can help you achieve your goals.

In this special panel event "Break Into Digital Marketing", we will discuss the various steps that you need to take to get into the Digital Marketing industry, or simply use these skills in your day-to-day role. You will hear from industry experts and GA's digital marketing alumni about how the digital marketing industry works and has been growing. You will also walk away with a sense of how General Assembly's courses provide you with relevant tech skills that will help you grow in your career.

Takeaways

In this session, we will cover:

  • The current landscape of Digital Marketing
  • Possible career paths and career progression in Digital Marketing
  • Skills required to land a job in Digital Marketing or to tackle some challenging work/business projects
  • Hear some of the experiences of the industry experts

Preparation

This workshop will be completely live and online. In preparation, please download Zoom and Slack. This session will not be recorded, however slides will be shared following the class.

About the Speakers

Daniel Heerkens Photo

Regional Managing Director,
2Stallions

Daniël is a Dutch entrepreneur and award winning marketer who has been featured on the BBC. He has always been interested in Sustainable Products and Digital Innovation. With previous experience working for FMCG Multinationals (Danone & Royal FrieslandCampina) in The Netherlands, Malaysia and Singapore, he is now co-founder & Regional Managing Director at 2Stallions where we works with Fortune 500 companies like AXA, Beko,Ping An, Bosch,CNN,Stanley Black & Decker,Sonos, InterContinental Hotels & Red Bull just to name a few. He volunteers as Marketing & Communications head and Board member at the ADB-DutchCham in Singapore. A permanent resident of Singapore, he has worked and lived in more than 6 countries. He most recently finished a 1500km drive through Iran to explore this unknown country.

Deeksha Chaturvedi Photo

Admissions Producer,
General Assembly

I have always had a knack for business and so I graduated with a bachelor’s degree in business management. I also co-founded a non-profit initiative in India aiming to empower an underprivileged community to attain sustainable income through an environmental-friendly entrepreneurial venture.

Thereafter, I started my career as a business developer at DigiPen Singapore in which I customized continuing education programs for professionals, to help bridge their manpower skills gap while switching careers. After gaining experience for about 3 years. Now I am at a global professional education firm called General Assembly performing inside sales.

I am a firm believer of following my passion. Therefore, I perform all my responsibilities with great dedication & strong work ethic. I never back down from a challenge & I set high expectations in whatever I do.

Aditya Karajgi Photo

Director, Digital Marketing (Beverage Business),
Suntory Beverage & Food Asia

Aditya is an experienced digital marketing professional. He started his career as a programmer, but his interest in the fusion of marketing, creativity and technology led to him pursuing a career in digital marketing. He has worked at leading advertising agencies and brands, including McCann, Leo Burnett, Performics and Zespri. He is currently leading digital marketing at Suntory Beverage and Food Asia for the beverage business portfolio. Aditya specializes in analytics, data strategy and programmatic media.

Clair Ruoyun Song Photo

Sr. Digital Marketing Manager,
Group ONE Holdings Pte Ltd

Clair Song is an aspiring and data-driven digital marketer, who enjoys integrating media tactics and creative ideas to transform brands and achieve business results. Currently, she leads digital advertising strategy and champions all digital marketing efforts at ONE Championship and ONE Esports from planning, buying, optimization to analytics across digital platforms globally.

She started her digital adventure in Ogilvy Singapore, building expertise in developing paid media strategies and managing sophisticated digital campaigns for various B2B & B2C brands with a strong focus on social media. Prior to Ogilvy, she has gathered corporate communication experience in Motorsport Network London where she coordinated the positioning strategies for Formula 1 and Ferrari with different corporate stakeholders in the APAC region.

Kartikha Rajoo Photo

Digital Marketing Manager ,
Grab

Kartikha is an experienced digital marketer with a specialization in programmatic media buying. Starting off her career in the banking industry, she transitioned to digital marketing to marry her passion for marketing and creativity with her analytical skills. She embarked on her journey in the digital marketing world as a programmatic trader working at one of the first few independent trading desks in the region and believes this built a strong foundation for her growth in the industry. Currently she oversees digital advertising strategy across all products within Grab Singapore and drives innovation and improvements projects to better connect Grab to its consumers. Previously, she worked as the programmatic lead at Omnicom Media Group, helping clients grow their programmatic maturity and has worked with some of the top brands in the region including Singapore Airlines, MSIG and Resorts World. She is currently rekindling her love for art and design through painting with acrylics.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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