BrandLab: Brand Activism Workshop | Online
About this workshop
The practice of brand activism is a business’ consistent method of expressing its core beliefs and its vision for the world through its offerings, communication, platforms, culture and resources to contribute to or lead change. While not a new practice, brand activism has been steadily growing over the last ten years in response to social shifts. That growth has gone into hyper-speed in current times. What does brand activism require of us as leaders? How can we understand it in a way that facilitates integrity, action and sustainability? How do we avoid insincerity in brand activism? What are its consequences? We’ll discuss all of these aspects of brand activism, as well as provide exercises to uncover and apply your own beliefs for a rooted brand activism practice.
Takeaways
Defining Beliefs Uncovering Standards Internal Reality Check Making brand activism a real practice
