Branding Your Marketable Asset (Downtown LA) | Online

About this class

A great idea is worth a lot. But a great brand is worth a lot more.

In this class, you’ll learn why, even though as CEO of a new startup with a million other things to do, you’ll need to focus on branding – because your ultimate success depends on aligning the presentation of your company with market expectations. You’ll want to develop a brand strategy strong enough to last you the next 15 - 20 years.

In this class, you’ll learn how to understand your brand and think about it profitably. You’ll understand the importance of articulating a unique, differentiating brand promise and communicating it effectively to internal and external audiences. You’ll learn why the strength of your everyday business operations is vital to the success of your brand. You’ll learn how to use your brand as a strategic, future-proofing, decision-making tool. And you’ll find out why a strong brand is critical to attracting and retaining a superior workforce. In an evening, you’ll learn more about the essential truths of branding than most CEOs discover in their whole career.

The best parking structure to use is at 350 E. 2nd Street. It is directly next door (to the right) of our building. The cost is $2.00/15 min ($10 max), $5.00 flat rate after 4pm.

Gold line stop in Little Tokyo is a 5 minute walk to campus. Red line stop at Grand Park and Civic Center is about 10-15 minute walk.

Takeaways

– How to define your brand and leverage it for profit

– Eight economic advantages enjoyed by strong brands

– Eight characteristics of a strong brand strategy

– How to determine your brand’s purpose, mission and positioning

– How to strategize, communicate and deliver on your brand promise

– And more

Prereqs & Preparation

Come to the workshop prepared to discuss one brand you love and one brand you hate. Be ready to explain what you expect from the brands and how well they live up to those expectations.