Branding Workshop: Discover, Design & Develop Your Brand Identity

Past Locations for this Workshop

Branding Workshop: Discover, Design & Develop Your Brand Identity | Austin

Past Locations for this Workshop

About this workshop

In today’s marketplace, branding is core to the sustainability and growth of your company. Regardless of the nature and size of your organization, it’s important to invest in developing a strong brand that defines your unique contribution to the marketplace and builds a community of followers. But where, when and how do you ‘build’ a brand?

By examining your activities, resources and capabilities, you can discover and design your brand identity concurrent with your creative practice or product development to strategically guide your navigation of the competitive landscape, customer acquisition, organizational culture and strategic partnerships.

For those starting their own business, building a product or simply looking to understand the ‘birth of the brand’, in this workshop you will learn:

  • How to examine your product development activities, resources and capabilities to discover elements of your brand identity
  • How to design a brand strategy that defines and position your brand in the marketplace
  • How to develop a strong brand identity and key messages for communication with stakeholders and customers
  • Tips for using your brand strategy to guide decision-making and drive stakeholder engagement
  • As a business owner, employee, entrepreneur or freelancer it’s important to work strategically in the growth and development of your business activities or creative practice. Along with learning how to identify elements that define your unique contribution, this workshop will also cover how to listen and react to changes in the market, with a particular focus on brand co-creation.

  • Prereqs & Preparation

    Please come to the workshops with a laptop or notebook/pen. Students will gain the most from this workshop if they have a business or creative brand they are actively developing, and can prepare themselves by outlining the steps they undertake in the process of product development, the resources and capabilities necessary for this product or service to succeed in the marketplace, the unique needs of the target audience, and their own passion for the business vision.

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