Branding Workshop: Build a Brand People Will Love | Washington, D.C.

About this class

Your brand is more than your logo, it’s what people say about you when you’ve left the room – and in today’s competitive market your brand strategy is the key to standing out from the crowd.

By understanding your vision, your values, your unique value proposition and your target customers you can start to develop innovative ways to connect with your customers.

As a business owner, employee, entrepreneur or freelancer walk away with clarity on how to develop a brand people will love. Hear how successful companies have built their brands and use the frameworks within the workshop to create your own brand strategy on the day.

Takeaways

Whether you are transforming your existing business, just starting out, or wanting to gain a deeper understanding of the importance of brand, in this workshop you will learn:

How having a clear vision helps drive your brand strategy How to position your brand in the marketplace How understanding your target customers helps in developing a strong brand identity How to ensure consistency with your brand to build customer engagement

Prereqs & Preparation

Please come to the workshop with a laptop and notepad and pen. Students will gain the most from this workshop if they have a clear idea of their vision for their future, and an understanding of their market and target audience, however, all students will takeaway an understanding of the frameworks and how they can be applied when developing a brand strategy.