Branding in the Digital Age
17

Tuesday, 17 September

10 am – 4 pm PDT

GA SF

225 Bush Street, 5th Floor (East Entrance)
San Francisco, CA 94104
$265 USD
Regular Ticket
$265 USD
Total
`

Questions? Read our FAQs

Branding in the Digital Age

Rachel Gadiel Photo


Digital Stylist and Founder, Dreams for Breakfast

17

Tuesday, 17 September

10 am – 4 pm PDT

GA SF

225 Bush Street, 5th Floor (East Entrance)
San Francisco, CA 94104
$265 USD
Regular Ticket
$265 USD
Total
`

Questions? Read our FAQs

About This Workshop

Brand is about purpose, value, and experience. Whether you’re an experienced marketing manager or brand strategist, you need skills to craft engaging communications and create a holistic customer experience.

Attend this bootcamp to expand your marketing knowledge. Learn tactics from effectively promoting and defining your brand, to strengthening its connection with consumers. You’ll gain advanced marketing strategies to employ in your next campaign, tips for optimizing daily tasks, and familiarity with industry-standard marketing frameworks like competitive analysis and brand canvas.

During this session, we’ll cover how you can:

  • Develop your understanding of brand awareness.
  • Define your brand.
  • Connect consumers to your brand.
  • Incorporate category and competitive analyses into your marketing strategy.

This bootcamp is designed for intermediate marketers who want to take their understanding of brand strategy to the next level. We welcome students with job titles or experience similar to: marketing manager, brand manager, marketing strategist, etc.

Takeaways

After this workshop, you’ll be able to:

  • Recognize the elements that power a brand.
  • Understand how consumers connect with brands.
  • Utilize models to help define your brand.
  • Conduct competitive, comparative, and category analyses.

Preparation

To take full advantage of this workshop, we strongly recommend that you:

  • Have a minimum of 3–5 years of professional marketing experience.
  • Are well-versed in Google Analytics and Google Ads.
  • Are proficient in Excel or Google Sheets.
  • Have access to Google Sheets. If you don’t have access, please create a Google account.
  • Have a laptop computer.
  • Have access to a strong internet connection.

About the Instructor

Rachel Gadiel Photo

Digital Stylist and Founder,
Dreams for Breakfast

Rachel Gadiel is a Blogger, Brand Stylist and host of the Dreams for Breakfast podcast. Her mission is empowering solopreneurs and creatives to cultivate an online presence they’re proud of, so they can start confidently showing up and sharing their message with the world.
Rachel seamlessly fuses over a decade in the corporate world of digital advertising and marketing working for iconic brands including Calm, (Apple’s 2017 App of the Year) American Express, Dove, News Corp and KPMG, with 10 years blogging and building a multitude of online spaces.

When she’s not blogging you’ll likely find her listening to 80’s music, sipping on dirty chai lattes and going for long hikes with her husband and French Bulldog, Oscar.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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