Branding for Startups
22

Wednesday, 22 February

6:15 7:45 pm GMT

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London, E1 7PT
£25 GBP
Regular Ticket
£25 GBP
Total

Questions? Read our FAQs

Branding for Startups

Mark Dewings Photo


Brand, Marketing, Communications, Entrepreneurship

22

Wednesday, 22 February

6:15 7:45 pm GMT

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London, E1 7PT
£25 GBP
Regular Ticket
£25 GBP
Total

Questions? Read our FAQs

About This Class

Startups need to be lean, and startup branding is no different. Learn how to quickly develop a working brand strategy using a simple process and intuitive model. Understand how to quickly implement your strategy through communications, design, product and any other channels you have available. Just because you have a low (or even zero!) budget, it doesn’t mean you can’t have a brand. In fact, it’s one of the most important assets you can have to create value, differentiate and stay flexible. For startups, brand strategy can’t be esoteric - it needs to be about rapid development, implementation and iteration. That may fly in the face of traditional branding, but that’s why this is branding for startups!

Prereqs & Preparation

Bring along a notebook and pen.

About the Instructor

Mark Dewings Photo

Brand, Marketing, Communications, Entrepreneurship

Mark Dewings is a marketer and entrepreneur who has worked in both agencies and tech companies. He has held senior positions with Ogilvy & Mather, Y&R and the WPP group, and steered global brand strategy on brands such as Kodak, Kraft, BP, the NFL and UPS. He was previously Head of Brand Marketing & Communication at SoundCloud, having built a team from 1 to 15 people across 4 markets and nurtured a creator-oriented brand in a crowded music space. Mark has developed brand and communications strategy for the non-profit sector, including human rights organisations across Brazil. He has lived and worked in New York, Toronto & Berlin, and now resides in London where he’s building an Edtech company and is primarily focused on marketing, community, product development and partnerships.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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