Branding for Startups Workshop

Online Campus

Online
Anywhere
Online

Past Locations for this Event

Branding for Startups Workshop | Online

Online Campus

Online
Anywhere
Online

Past Locations for this Event

About this event

Far more than a logo, a strong brand can excite investors, inspire employees, attract great talent, and help focus your company...even before your consumers ever see it. Nailing your brand NOW is much easier and cheaper than having to rethink it and rebrand later.

This interactive class will teach you the fundamentals of build a powerful brand that lasts, stands out and guides your marketing efforts.

Takeaways

    Understand the power & importance of branding
    The mistakes most startups make when building their brands
    The key elements to any strong brand and how to build your own
    What brand positioning is and why you need it
    How to use your brand to guide your company and its marketing
    Learn the key elements of a strong visual brand identity

Prereqs & Preparation

Please come with a laptop or notebook/pen. Students will gain the most from this workshop if they have a current product or business that they are actively developing a brand or user experience around. Students can prepare themselves for this workshop by thinking about the unique needs of the product’s target audience, the baseline for this product (or organization) to succeed in the marketplace and their own passion for the product or business vision. The principles learned can be applied to personal branding however this will not be the focus of the session.

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