Branding for Entrepreneurs Bootcamp | Washington, D.C.

About this workshop

Geared towards entrepreneurs but for anyone developing a brand, this bootcamp will provide you with the foundational framework to craft a differentiated POV and compelling brand experience. More than a marketing campaign, a brand strategy fuels product development, customer acquisition, employee hiring, and strategic partnerships. It tells you what to do and what not to do.

Whether you are the sole developer of your brand or managing a brand process or team, this day of lecture and hands-on practical development will connect you more deeply to your consumer and move you closer to a powerful brand.

Takeaways

• Translate your business vision to a compelling brand strategy
• Develop the audience profile (behaviors, drivers, and motivators)
• Bring the brand to life through application to the product journey

Prereqs & Preparation

Please come with a laptop, notebook/pen and a brand in progress. Students can prepare themselves for this bootcamp by thinking about the unique needs of the product’s target audience, the baseline for this product (or organization) to succeed in the marketplace, and their own passion for the business vision.