Branding for Business | Atlanta

About this class

We are in an age when a good brand is core to good business. Get people to invest in your vision through the art and science of branding. In this immersive workshop you will learn how to develop brand intent through creative tactics, make those ideas tangible through design and apply these insights to inform your product and/or service positioning. Practice drawing positive attention to your brand through “sticky strategies” so you can build it and grow in the future.

Takeaways

• Establish your brand value proposition and positioning strategy
• Develop your unique brand narrative to inspire alignment and drive action
• Create coordinated brand experiences to engage with your customers
• Practice pitching your brands’ vision to get peer feedback and guidance
• Learn how to plan for future growth and how to partner with brand services