Branding Bootcamp: Think like a Brand, Act like a Startup
22

Wednesday, 22 May

10 am – 5 pm BST

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London
£190 GBP
Regular Ticket
£190 GBP
Total

Questions? Read our FAQs

Branding Bootcamp: Think like a Brand, Act like a Startup

Lauren Perkins Photo


CEO, Perks Consulting

22

Wednesday, 22 May

10 am – 5 pm BST

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London
£190 GBP
Regular Ticket
£190 GBP
Total

Questions? Read our FAQs

About This Workshop

New businesses often see branding as an expensive afterthought instead of a key component in communicating their story and value to customers. A strong brand foundation affects everything from product development to customer acquisition, and creates new opportunities for loyalty, recognition and even a boost in funding.

This Branding Bootcamp will explore how to work in a lean and agile way to create a killer brand strategy with high impact and low cost. The philosophy, “Think like a Brand. Act like a Startup.” will be integrated to help businesses create strategic stability while leveraging their digital agility - a true competitive advantage. You’ll dive into the foundational aspects of building a brand vision and put the best practices and lessons learned into action with an execution of a strategic brand brief.

Takeaways

  • Foundations of what a brand is, isn’t, and how it can impact your business.
  • An overview of the branding process from strategy to identity development including: mood, design, brand guidelines and planning for growth.
  • Lean and agile methodologies for branding that improves customer engagement and boosts ROI.
  • Brand brief exercises to implement.

Preparation

Suggested reading “Brand Early, Not Often” - http://www.fastcompany.com/1794324/brand-early-not-often

About the Instructor

Lauren Perkins Photo

CEO,
Perks Consulting

Lauren Perkins is a Brand Marketer, Community Builder, and Author of The Community Manager’s Playbook: How to Build Brand Awareness and Customer Engagement (Apress, 2015). As the founder & CEO of Perks Consulting, a brand-led digital innovation consultancy, Lauren has spent a decade teaching growth stage companies to “Think like Brand. Act like a Startup.™” through her expertise in leading brand innovation and digital adoption. Lauren regularly contributes to CMX, Inc. and Forbes, and is a founding instructor at General Assembly teaching digital insights, brand strategy, community management and agile marketing.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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