Branding 101: Develop Your Brand Strategy & Voice
12

Thursday, 12 January

6:30 9:30 pm PST

GA SF

225 Bush Street, 5th Floor (East Entrance)
San Francisco , CA 94104
$65 USD
Regular Ticket
$65 USD
Total

Questions? Read our FAQs

Branding 101: Develop Your Brand Strategy & Voice

Kelli Peterson Photo


Brand, Design and Business Development Consultant

12

Thursday, 12 January

6:30 9:30 pm PST

GA SF

225 Bush Street, 5th Floor (East Entrance)
San Francisco , CA 94104
$65 USD
Regular Ticket
$65 USD
Total

Questions? Read our FAQs

About This Workshop

For those starting their own business, building a product or simply looking to understand the importance of a strong brand, this workshop will provide you with the foundation to understand how creating a differentiated brand is fundamental to success. More than a marketing campaign, a brand fuels product development, customer acquisition, employee hiring and strategic partnerships. It tells you what to do and what not to do. By understanding the inputs for crafting a baseline brand strategy, you will dramatically improve your ability to develop a unique brand or product with a clear sense of mission and message.

Some Praise:

“I liked the specific breakdown of branding – what it is, what it isn’t and (very importantly) how to develop it.”

“Kelli was a wealth of valuable and real world experience.”

Takeaways

  • An understanding of brand, a brand toolbox and a brand’s role in marketing and product execution
  • The attributes necessary to build your own unique value proposition and brand strategy
  • The importance of translating your passion and point of view into building both a strong brand and sound business
  • The thinking necessary to build your own unique value proposition, brand values, customer benefits and brand strategy
  • The framework for building a customer profile

Prereqs & Preparation

Please come with a laptop or notebook/pen. Students will gain the most from this workshop if they have a current product or business that they are actively developing a brand or user experience around. Students can prepare themselves for this workshop by thinking about the unique needs of the product’s target audience, the baseline for this product (or organization) to succeed in the marketplace and their own passion for the product or business vision.

About the Instructor

Kelli Peterson Photo

Brand, Design and Business Development Consultant

Kelli Peterson is a San Francisco-based brand strategist who has worked with Fortune 100 brands, regional startups, international NGO’s and local non-profit brands. Kelli has held senior roles with brand and design agencies including Sterling Brands, Cheskin Added-Value, The Wilkinson Group, Marketsource and Highway 1. She has developed global brand and product strategies for companies including Microsoft, Xbox, T-Mobile, Yahoo, Red Bull, Nike, the NBA, Nestle and many more. She has also spent significant time crafting communication and resource mobilization strategies for the United Nations, UNICEF, Virgin Unite, The Global Fund, the GIIN and other development organizations. Additionally, she has spent time with the Bay Area’s ImpactHUB, the Branson School of Entrepreneurship and UNICEF’s Innovation Lab in Kosovo.

She now works independently to allow time for including her true passion – bringing best practice brand principals to entrepreneurs realizing big ideas.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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