Brand You: How to Promote Yourself Authentically | Online | February 8

$35 USD each
Tuesday, 8 February, 2022
6 8 pm EST
Online

About This Workshop

You’re mistaken if you think branding is only for companies and businesses. It applies to individuals too! Personal branding differentiates you from your peers and one of the most important aspects of this is authenticity. What you say is just as powerful as your actions. Learn how to confidently articulate your expertise and use qualifiers so people listen.

Whether you are looking for career progression within your company, to get noticed in your department, be considered for broad opportunities or be taken seriously as an expert in the wider industry, people need to know what makes you unique.

In this workshop, the instructor will share tactical ways professionals can communicate their skills and experiences authentically.

Please note:

This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:

  • Have your camera turned on for the entire session
  • Have an accessible microphone
  • Be in a quiet, well-lit space with minimal distractions
  • Strong internet connection

Takeaways

  • Communicate your 'elevator pitch'
  • Identify opportunities for showing the wider team your value in the workspace
  • Articulate your unique selling proposition to other professionals in your field
  • Get noticed at work and within the wider industry

Preparation

In preparation, please download Zoom.

This session is not recorded however, you will receive the instructor’s slides following the session.

If you have any questions please reach out to help@generalassemb.ly

About the Instructor

Fiona Heseltine Photo

Happiness Concierge, Happiness Concierge

Happiness Concierge Fiona Heseltine has two decades worth of experience building high performing teams and brands. Fiona has an award-winning career, spanning the growth of Australian household brands comprising Country Road, Trenery, Witchery, and Sportscraft.

Fiona focuses on employer experience, customer experience and personal brand, and how the confluence of these influence brand reputation.

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By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.