Tuesday, 13 April
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Done right, Brand Strategy delivers an empowering playbook for connecting a businesses’ objectives with the target audiences. It helps marketers focus on doing the right things and especially helps designers and creatives confidently focus on the right things in their work. And, it helps decision makers, marketers and creatives talk the same language.
There has never been time where brand strategy has been more important, yet so many marketers and designers bypass it getting stuck in tactics, aesthetics and deflating rounds of feedback. Designers, do you wince every time you hear ‘I’m just not sure’, ‘can we use a different colour’, ‘I know I said I loved it but I showed it to the team and they’re not loving it and now I tend to agree’? Now’s the time to get immersed in strategy and change that feedback to ‘wow! I can see how this will work!'
From the basic principles of strategy to how it applies to brands, the students will gain understanding of the concept of brand and be able to confidently apply their learnings in their work moving forward.
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