Brand Strategy For Designers - Demystifying the BS | Online
About this workshop
Done right, Brand Strategy delivers an empowering playbook for connecting a businesses’ objectives with the target audiences. It helps marketers focus on doing the right things and especially helps designers and creatives confidently focus on the right things in their work. And, it helps decision makers, marketers and creatives talk the same language.
There has never been time where brand strategy has been more important, yet so many marketers and designers bypass it getting stuck in tactics, aesthetics and deflating rounds of feedback. Designers, do you wince every time you hear ‘I’m just not sure’, ‘can we use a different colour’, ‘I know I said I loved it but I showed it to the team and they’re not loving it and now I tend to agree’? Now’s the time to get immersed in strategy and change that feedback to ‘wow! I can see how this will work!'
From the basic principles of strategy to how it applies to brands, the students will gain understanding of the concept of brand and be able to confidently apply their learnings in their work moving forward.
Takeaways
- What is brand strategy
- How good brand strategies are built
- How to leverage brand strategy to inspire your design process
- How to speak to brand strategy
Prereqs & Preparation
Please Note
- This session is taken completely online using Zoom and Slack.
- You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection. .
- Download Zoom. Zoom is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype. You will need to create an account in order to join the call.
- We will provide a link to the session via email 24 hours in advance - keep an eye on your inbox
