Brand Storytelling: Marketing Your Business on Instagram

Past Locations for this Class

Brand Storytelling: Marketing Your Business on Instagram

Hong Kong

Past Locations for this Class

About this class

The best content is the kind that takes us on a story, provokes a response and inspires us to share that content with others. Want to know how to create it? In this class we look at how to tell your brand story in a way that is engaging, relevant and authentic – and how to market that story on Instagram.

Why Instagram? Instagram has 400+ million monthly active members and is the top choice for small business owners, creatives and brands wanting to grow their business. Discover how to use the creative platform to communicate your story, increase your brand presence and find an audience of engaged followers and brand advocates.

This is a creative and inspiring session that covers why it’s important to own your story and embrace authenticity in brand storytelling. We’ll dive into how to create story-driven content that speaks to the heart of your brand in order to grow your audience, increase brand awareness and leverage the potential of Instagram.

Explore how to create a visually inspiring feed and learn tips and strategies to create and share content that you love and that connects with your target market.


Students will learn:

  • How to embrace authenticity & communicate your brand story
  • Strategies and top tips to market your brand on Instagram including understanding audience demographics, best times to post & case studies
  • How to find and grow your audience & create story-driven content that connects
  • Content planning & organisation tips
  • Which tools & apps to use to market your brand on Instagram

Prereqs & Preparation

This class is fantastic for: small business owners, creatives, social media marketers and anyone wanting to learn more about how to share their story & use Instagram.

You need to have downloaded Instagram and having a basic understanding of Instagram is preferred but not 100% necessary.

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