The best content is the kind that takes us on a story, provokes a response and inspires us to share that content with others. Want to know how to create it? In this class we look at how to tell your brand story in a way that is engaging, relevant and authentic – and how to market that story on social media in order to connect with your customers.
These days, it's not a question of whether you should be on social media, but how to best utilise for your business. Join us for a creative and inspiring session that covers how to dig deep into your brand story, build on this with story-driven content, and speak to your target market, in order to grow your audience, increase brand awareness and leverage the power of social media.
How to explore and discover your brand story
How to communicate that powerful brand story to your target audience
Strategies and tips to market your brand on social media including understanding audience demographics, best times to post & case studies
How to find and grow your audience & create story-driven content that connects
Content planning & organisation tips
Tools and apps to boost productivity
This class is fantastic for: small business owners, creatives, social media marketers and anyone wanting to learn more about how to share their story and leverage the potential of social media. A basic understanding of social media is necessary.
You need to have downloaded Instagram and having a basic understanding of Instagram is preferred but not 100% necessary.
This Class is completely online. In preparation, please download Zoom.
NOTE: this class will not be recorded, however, slides will be sent within 7 days following the session. If you have any questions please reach out to firstname.lastname@example.org
Ka Leng is a marketer and strategist with over 9 years of experience. She is currently leading social media and content marketing for GoDaddy in APAC. Previously, she has developed strategies and led efforts in social listening, social media strategy & management, content marketing and managing large scale projects for the public sector, financial service, technology companies and E-Commerce businesses for Singapore and Asia Pacific regions.
Outside of her job, she's an avid bookworm (follow her on Instagram @lesenwanderer for book reviews), a hackathon enthusiast, loves to travel, watch indie films and read up on new technologies.
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