Brand Storytelling - Marketing Your Brand on Social Media | Online | September 6

The best content is the kind that takes us on a story, provokes a response and inspires us to share that content with others. Want to know how to create it? In this class we look at how to tell your brand story in a way that is engaging, relevant and authentic – and how to market that story on social media in order to connect with your customers.

These days, it's not a question of whether you should be on social media, but how to best utilise for your business. Join us for a creative and inspiring session that covers how to dig deep into your brand story, build on this with story-driven content, and speak to your target market, in order to grow your audience, increase brand awareness and leverage the power of social media.

• How to explore and discover your brand story

• How to communicate that powerful brand story to your target audience

• Strategies and tips to market your brand on social media including understanding audience demographics, best times to post & case studies

• How to find and grow your audience & create story-driven content that connects

• Content planning & organisation tips

• Tools and apps to boost productivity

This class is fantastic for: small business owners, creatives, social media marketers and anyone wanting to learn more about how to share their story and leverage the potential of social media. A basic understanding of social media is necessary.

You need to have downloaded Instagram and having a basic understanding of Instagram is preferred but not 100% necessary.

This Class is completely online. In preparation, please download Zoom.

NOTE: this class will not be recorded, however, slides will be sent within 7 days following the session. If you have any questions please reach out to help@generalassemb.ly

Ka Leng is a marketer and strategist with over 9 years of experience. She is currently leading social media and content marketing for GoDaddy in APAC. Previously, she has developed strategies and led efforts in social listening, social media strategy & management, content marketing and managing large scale projects for the public sector, financial service, technology companies and E-Commerce businesses for Singapore and Asia Pacific regions.

Outside of her job, she's an avid bookworm (follow her on Instagram @lesenwanderer for book reviews), a hackathon enthusiast, loves to travel, watch indie films and read up on new technologies.