Brand Storytelling - Marketing Your Brand on Social Media | Online | September 6

$60 AUD each
Tuesday, 6 September, 2022
4 6:30 am EDT
Melbourne (Online)

About This Class

The best content is the kind that takes us on a story, provokes a response and inspires us to share that content with others. Want to know how to create it? In this class we look at how to tell your brand story in a way that is engaging, relevant and authentic – and how to market that story on social media in order to connect with your customers.

These days, it's not a question of whether you should be on social media, but how to best utilise for your business. Join us for a creative and inspiring session that covers how to dig deep into your brand story, build on this with story-driven content, and speak to your target market, in order to grow your audience, increase brand awareness and leverage the power of social media.

Takeaways

  • How to explore and discover your brand story

  • How to communicate that powerful brand story to your target audience

  • Strategies and tips to market your brand on social media including understanding audience demographics, best times to post & case studies

  • How to find and grow your audience & create story-driven content that connects

  • Content planning & organisation tips

  • Tools and apps to boost productivity

Preparation

This class is fantastic for: small business owners, creatives, social media marketers and anyone wanting to learn more about how to share their story and leverage the potential of social media. A basic understanding of social media is necessary.

You need to have downloaded Instagram and having a basic understanding of Instagram is preferred but not 100% necessary.

This Class is completely online. In preparation, please download Zoom.

NOTE: this class will not be recorded, however, slides will be sent within 7 days following the session. If you have any questions please reach out to help@generalassemb.ly

About the Instructor

Ler Ka Leng Photo

Social Media & Content Marketing Lead (APAC), GoDaddy

Ka Leng is a marketer and strategist with over 9 years of experience. She is currently leading social media and content marketing for GoDaddy in APAC. Previously, she has developed strategies and led efforts in social listening, social media strategy & management, content marketing and managing large scale projects for the public sector, financial service, technology companies and E-Commerce businesses for Singapore and Asia Pacific regions.

Outside of her job, she's an avid bookworm (follow her on Instagram @lesenwanderer for book reviews), a hackathon enthusiast, loves to travel, watch indie films and read up on new technologies.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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Join Us
By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.