Brand Genetics Presents: Marketing & Aspirational Femininity | Washington, D.C.

About this event

The #MeToo movement has helped catalyze social change, challenging our understanding of gender roles and stereotypes. As a result, there is greater uncertainty today than ever before about what women want aspirational femininity to mean - with multiple different femininities emerging.

As part of the wider celebration of International Women’s Day, Brand Genetics, a human-centred insight and innovation consultancy, will share findings from their new report into feminine identity, before hosting an industry-leading panel to discuss the question: what do women want from marketing in the #MeToo era?