Bootstrapping PR for Start-Ups & Entrepreneurs
18

Thursday, 18 July

6:30 8:30 pm EDT

GA NYC (Manhattan), Classrooms (3rd Floor)

10 East 21st Street
New York, NY 10010
$60 USD
Regular Ticket
$60 USD
Total
`

Questions? Read our FAQs

Bootstrapping PR for Start-Ups & Entrepreneurs

Jen Glantz Photo


Author, Speaker, Founder, Bridesmaid for Hire

18

Thursday, 18 July

6:30 8:30 pm EDT

GA NYC (Manhattan), Classrooms (3rd Floor)

10 East 21st Street
New York, NY 10010
$60 USD
Regular Ticket
$60 USD
Total
`

Questions? Read our FAQs

About This Class

After spending months creating and executing a business plan, you've managed to score your first couple of sales. Now, you're faced with the daunting challenged of getting your business in the news, and spreading your 'who, what, where, why and when' with the world so that you can increase the amount of traffic to your website, and attract new customers from all different channels. With no idea of where or how to start, this can often seem like a daunting and discouraging task.

In this class ideal for start-up and small business owners (or anyone with an idea!) we will outline how to get your business in the news on a monthly basis. From how to find the right reporters, to brainstorming relevant, engaging and newsworthy angles, this workshop will help you up your PR game and take your PR skills from zero to successful overnight. Participants will walk away with knowledge of how to craft a PR pitch, research and target the correct outlets, and learn invaluable techniques for how to find relevant angles to appear in the media on a monthly basis.

Takeaways

  • Learn how to write an effective press release
  • Learn how to research and find relevant reporters and media outlets
  • Learn how to send a pitch (from conception to following-up)
  • Learn how to brainstorm relevant angles to get you (and your business) in the news, regularly!

Preparation

Participants should ideally come prepared to class with a business plan or start-up Idea. Participants should have a basic understanding of LinkedIn.

If they'd like, they can read the following books: “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” “Crystallizing Public Opinion”

Regulatory Information:

General Assembly’s workshops are for recreational purposes and are not regulated by the Bureau of Proprietary School Supervision.

About the Instructor

Jen Glantz Photo

Author, Speaker, Founder,
Bridesmaid for Hire

Jen Glantz is the founder of the Bridesmaid for Hire, a business started in 2014 from a viral Craigslist ad. Jen has told the story of starting her business to over 500 press outlets and continues to serve as a bridesmaid expert for media outlets around the world. Jen is the host of the You're Not Getting Any Younger Podcast, a podcast for people who want to disrupt their lives, for a good reason, to make them count. She is the author of the Amazon best-selling book, All My Friends are Engaged and Always a Bridesmaid (For Hire), published by Simon and Schuster. Jen created the website, The Things I Learned From, in 2010 as a platform to inspire, motivate, and share personal stories with strangers all around the world. She's a mentor for entrepreneurs, a brand consultant, and a hired speaker for conferences all over the world. You can learn more about her adventure at JenGlantz.com.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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