Bootcamp: User Acquisition Marketing | Online
About this workshop
User acquisition marketing is more than just bringing new people to your product — it’s being able to measure the impact of your efforts to more efficiently grow your base. This workshop serves as a basic introduction to the practice, aimed at giving students an overview of key terminology, concepts, and approaches.
Takeaways
- Describe the potential impact of a user acquisition campaign on the growth of a user base
- Name each step in the conversion funnel. Describe what’s required to prompt customers to progress through the conversion funnel
- Identify the target audience based on a given business and its goals
- Describe the impact of ad relevance on customers’ progress through the conversion funnel
- Describe types of targeting available through a given channel. Compare and contrast the capabilities and reach of specific ad channels
Prereqs & Preparation
None
