Bootcamp: User Acquisition Marketing

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Workshop

Bootcamp: User Acquisition Marketing

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Workshop

About this workshop

User acquisition marketing is more than just bringing new people to your product — it’s being able to measure the impact of your efforts to more efficiently grow your base. This workshop serves as a basic introduction to the practice, aimed at giving students an overview of key terminology, concepts, and approaches.

Takeaways

  • Describe the potential impact of a user acquisition campaign on the growth of a user base
  • Name each step in the conversion funnel. Describe what’s required to prompt customers to progress through the conversion funnel
  • Identify the target audience based on a given business and its goals
  • Describe the impact of ad relevance on customers’ progress through the conversion funnel
  • Describe types of targeting available through a given channel. Compare and contrast the capabilities and reach of specific ad channels

Prereqs & Preparation

None

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