Bootcamp: How to Launch Content Marketing
30

Saturday, 30 November

10 am – 5 pm +08

General Assembly @ 79 Anson

Level 20. 79 Anson Road
Singapore
$200 SGD
Regular Ticket
$200 SGD
Total
`

Questions? Read our FAQs

Bootcamp: How to Launch Content Marketing | November 30

Daniel Heerkens Photo


Director - Digital Marketing Strategy, 2Stallions

30

Saturday, 30 November

10 am – 5 pm +08

General Assembly @ 79 Anson

Level 20. 79 Anson Road
Singapore
$200 SGD
Regular Ticket
$200 SGD
Total
`

Questions? Read our FAQs

About This Workshop

Having a hard time getting results from content marketing? It can be hard to plan, create and implement content for your campaigns, on top of managing your marketing activities. When you’re shooting in the dark, there is also little chance of getting an ROI. With content marketing, this is especially hard. This bootcamp will help you with all that!

As a marketer, you are consistently asked for clarity and actionable steps when it comes to content marketing. This bootcamp will satisfies the requirement and much more, drawing from the lecturer vast experience of knowing what works and what doesn’t. It additionally clarifies relevant content marketing concepts and strategies as applied in real world cases, in as simple and understandable a way as possible.

Takeaways

In this bootcamp, you'll learn how to overcome content marketing's biggest headaches of:

  • Identifying the right content marketing objectives for you
  • Developing targeted content for strategic sales funnel stages
  • Profiling your customers and creating positive, memorable experiences
  • Optimizing your content structure to grab the most attention
  • Generating traffic from search (SEO), emails, social media, blogs, and more...
  • If you want to dramatically improve your ROI and engage more customers online with laser-focused content, while saving time - this bootcamp is for you!

    Preparation

    Please bring a laptop.

    About the Instructor

    Daniel Heerkens Photo

    Director - Digital Marketing Strategy,
    2Stallions

    Daniël is a Dutch entrepreneur and marketer who has been featured on the BBC. He has always been interested in Sustainable Products and Digital Innovation. With previous experience working for FMCG Multinationals (Danone & Royal FrieslandCampina) in The Netherlands, Malaysia and Singapore, he is now the Digital Marketing Strategy. Expert at 2Stallions where we works with Fortune 500 companies like AXA, Beko, Bosch,CNN,Stanley Black & Decker,Sennheiser, InterContinental Hotels,Red Bull & Google. He volunteers as Marketing & Communications head and Board member at the ADB-DutchCham in Singapore. A permanent resident of Singapore, he has worked and lived in more than 6 countries. He most recently finished a 1500km drive through Iran to explore this unknown country.

    Refund Policy

    We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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