Bootcamp: Develop a Winning Go-To-Market Strategy | Online
About this workshop
A Go-To-Market (GTM) strategy is an essential process for a startup business to generate traction fast. This full-day bootcamp covers the essential components of a GTM strategy i.e. branding, value proposition, segmentation and beachhead strategy, customer insights, personas, customer journeys, content creation, growth hacking tips and customer experience and delight. We will adopt a structured approach to creating a step-by-step GTM plan through proven concepts and fact finding processes.
The bootcamp is designed for startups and entrepreneurs with insights and concepts that can be easily learnt and effectively applied.
Takeaways
- How to create an effective GTM plan
- What are the essential steps in creating a GTM
- How to identify a target segment/beachhead and attract this segment
- How to design a customer persona and buyer journey for a target segment
- How to create a promotional and content plan that attracts the target segment
- What metrics to consider to measure success
