Bootcamp: Content Marketing
23

Saturday, 23 February

10 am – 5 pm +08

GA Singapore, Spacemob

Level 3, 8 Claymore Hill, Spacemob
Singapore
$240 SGD
Regular Ticket
$240 SGD
Total

Questions? Read our FAQs

Bootcamp: Content Marketing

Sotirios Seridis Photo


Digital Marketing Instructor, General Assembly

23

Saturday, 23 February

10 am – 5 pm +08

GA Singapore, Spacemob

Level 3, 8 Claymore Hill, Spacemob
Singapore
$240 SGD
Regular Ticket
$240 SGD
Total

Questions? Read our FAQs

About This Workshop

Content marketing solves customer problems through engaging with valuable content. And it’s consistently the most popular approach in marketing, with 1 in 5 professionals using it as their number one approach ( Smart Insights, January 2018).

So why is everyone talking about content marketing; and how do I use it to achieve marketing success for my business?

In this full day bootcamp you’ll get your hands dirty using popular content marketing tools, approaches and trends; developing and presenting an end-to-end content marketing plan - from developing marketing objectives, social media campaigns, through to measuring effectiveness. During the day, you will deep dive into current tools and updates on emerging content marketing trends.

This workshop would suit you if you’re new to content marketing and want to make a splash with practical takeaways on the day. You’ll have support from an experienced Marketing Instructor to work through your ideas and shape your lean marketing plan you can use in the real world.

Takeaways

  • Content fundamentals: what good content looks like for your customer base, managing content marketing campaigns and social communities
  • Social media advertising: the current paid social media landscape, focusing on Facebook as the largest and most popular content marketing platform
  • Measuring effectiveness of my campaigns: using analytics and social tools to measure campaign returns
  • Writing a content marketing plan: from defining your objective to picking tools, tactics and ways to evaluate

Preparation

Just bring a laptop please.

About the Instructor

Sotirios Seridis Photo

Digital Marketing Instructor,
General Assembly

Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.

Sotirios is a life-long learner, holding a MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK) and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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