Blogging for Business
9

Saturday, 9 November

10 am – 12 pm CST

GA Austin, WeWork Congress

600 Congress Avenue, 14th Floor
Austin, TX 78701
$35 USD
Regular Ticket
$35 USD
Total
`

Questions? Read our FAQs

Blogging for Business | November 9

Priscilla Castro Photo


Brand Partnership Manager, Planoly

9

Saturday, 9 November

10 am – 12 pm CST

GA Austin, WeWork Congress

600 Congress Avenue, 14th Floor
Austin, TX 78701
$35 USD
Regular Ticket
$35 USD
Total
`

Questions? Read our FAQs

About This Workshop

Blogging provides another platform not just to sell your product and/or create brand awareness but to establish yourself as an informative source in your field. This workshop covers the importance of a good title, captivating first and last sentences, and the necessity of proper grammar and interesting writing.

The class includes practicing good writing skills and developing a knack for editing. Participants will learn an overview of proper writing, creating/locating high-quality and relevant photos, and interacting with existing and potential followers. We will introduce methods of working with relevant online influencers (bloggers and “microbloggers”), including reaching out, establishing relationships, providing product and/or compensation, and maximizing return from collaborations.

Additionally, we’ll discuss easy organizational tips for maintaining a consistent blog relevant for your readers. And since a blog needs readers, we’ll cover posting on social media platforms (Facebook, Twitter, Instagram, and Pinterest), advertising your blog post to followers.

Takeaways

  • Understand importance of blogging in marketing/advertising whilst combining business demands and consumer wants.

  • Learn components of effective, professional blog posts and corresponding social media posts.

  • Learn tactics of content calendars, staying up to date with current trends, and the basics of collaborating with media influencers.

Preparation

Please answer the following questions prior to class:

Who is your audience/ideal consumer?

Why are you customers/followers interested in you?

What else are they interested in (related to our brand/product)?

About the Instructor

Priscilla Castro Photo

Brand Partnership Manager,
Planoly

Priscilla Castro is the Brand Partnership Manager at Planoly, the very first visual Instagram scheduler most recently backed by Instagram as an official business partner. Prior to Planoly, Priscilla lived as a Los Angeles native creating digital content and strategies for brands like Create & Cultivate, Makeful, the Canadian Broadcasting Corporation, BeautyCon, Logitech, Filter Magazine, and many others. With 5 years working in social media, Priscilla has witnessed the ever-changing landscape of digital and has taken note in how brands and content creators can maximize their use of social media through unique, valuable, and strategic content.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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