Blogging Basics: Building an Online Presence | June 16
About This Class
Have you always wanted to start a blog, or do you have one that needs some direction? This workshop will provide you with a toolkit to create, maintain, promote, and drive traffic to your blog.
You will get tips for which blogging platforms and content management systems to use, what kind of layout and content works best for online audiences, how to promote your blog effectively both online and off, and how to drive high-quality traffic to your blog.
Attendees will learn best practices for how to create, maintain, and promote a blog, with practical tips learned from the instructor’s 15 years of blogging experience.
The class is for those without a current blog or with a basic one that could use a boost. Some knowledge of blogging and the tools used for it will be helpful, but not necessary.
Pick up where this workshop leaves off. Learn more blogging tips & tricks in our Building on the Basics: How to Take Your Blog to the Next Level class.
This class is taken completely online via Zoom.
Class set up information will be emailed on the day of the class.
You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
All communication will be sent to the email used to purchase a ticket. If you have signed up on behalf of a friend or colleague, please forward along this information. NOTE: this session will not be recorded, however, slides will be sent within 7 days following the class. Participants are also encouraged to download and save any shared materials during class for later reference.
About the Instructor
Julie Falconer is a London-based digital strategy consultant. She writes an award-winning travel blog, A Lady in London, for which she has developed a strong social media presence. Julie regularly teaches and lectures on social media and digital marketing, and helps businesses develop their online strategies. Originally from San Francisco, Julie came to London in 2007 after leaving a career in finance, during which she worked for Goldman Sachs and a hedge fund.
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
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