Behavioural Design: Understanding Consumer Behaviour for Business Success | November 11

$50 USD each
Thursday, 11 November, 2021
4 6 am EST
Online

About This Workshop

What’s a skill that can help your business succeed in a constantly evolving environment? It’s the ability to change and impact behaviour, whether that’s understanding how existing customers interact with your company, winning over new customers or finding creative ways to help your brand stand out from the crowd.

Behavioural design is here to help you identify what influences customer’s decisions and the kind of experiences they expect from your business. It is an effective tool that will not only help you improve your customer journey but also enhance your communications and pivot better in the new normal.

Join us in this interactive workshop that takes a deep dive into this discipline that is rapidly gaining grounds. We will address the critical user behaviours that influence the decision making process and explain how businesses can stay ahead and create a strategic advantage over competitors.

Takeaways

  • Understand principles of business design and how it impacts future business growth and customer engagement
  • Explore cognitive biases and learn how to use them in practice
  • Gain tips on how to create your own behaviour changing ideas and campaigns

Preparation

No prior experience required.

This workshop will be completely live and online. In preparation, please download Zoom and Slack. A stable internet connection is desirable.

Please note: This session will not be recorded, however slides will be shared following the class.

About the Instructor

Oscar Venhuis Photo

CEO | Co-founder, EQ Lab

Oscar Venhuis has instructed at General Assembly since 2015, providing advice to startups and enterprises on how to grow their business. At EQ Lab Oscar is exploring the role of extended intelligence and how collaborative practices lead not just to new practical knowledge, but to new abilities to create knowledge. These new abilities will allow decision makers and leaders to be more adaptive to disruptive and constant change. By adopting 'collaboration personas', instead of individual ones, Oscar is designing new interdependent virtual and physical collaborative methods that will lead to better cognitive performance at speed and at scale.

Oscar has previously worked with Nike, Star Wars, Prudential, UBS and teaches UXD for General Assembly while working remotely from Lamma Island in Hong Kong.

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