Behavioral Science & The New Era of Digital Engagement | New York City

About this event

It is estimated that Americans are now exposed to over 5,000 company's ads a day; however, the psychological factors that govern whether people elect to pay attention, click an add, follow a brand, etc are still not well understood. Oftentimes, organizations are missing out on engaging properly with audiences because they don't understand the human decision-making process.

This conversation will examine how to leverage and apply behavioral economic theories to online and offline properties and share the profound impact they can have in moving audiences to action. Nate will highlight the most intriguing, surprising, and enlightening approaches on the topic of engagement behavior. This will open up exciting pathways to cross-cutting the divide between theory and practice of how these behavioral science theories can be executed online and offline to make impact.

Why this is Matters: Engaging audiences online and offline is a must as the content space is more crowded than ever.

Takeaways

Key behavioral science theories to apply to audience engagement online and offline.