509 7th Street NW, 3rd Floor
Washington D.C. 20004
Follow this class to get an email the next time it’s scheduled.
Sign-up not required
Having a million impressions and 100,000 followers is great, but how much did it cost you to get there? And how is that driving your bottom-line growth? Don’t fall into the common pitfalls of vanity measurements in social media marketing, which focus on short-term goals instead of long-term impact. In this class, you’ll learn about the tactics involved in sustainable social media marketing, including: serving customers, building community, driving sales, and building customer advocacy.
Students should have a general understanding of social media platforms and tools.
Students should bring a laptop.
Enter your email to start following
You’re following Avoiding Vanity Metrics: How to Create a Sustainable Marketing Strategy.
Start following any program. No need to enter your email again.