Authenticity in Marketing | Staying True to Your Brand

Boston Campus

GA Boston
125 Summer Street 13th Floor
Boston MA 02110

Past Locations for this Event

Authenticity in Marketing | Staying True to Your Brand | Boston

Boston Campus

GA Boston
125 Summer Street 13th Floor
Boston MA 02110

Past Locations for this Event

About this event

General Assembly has invited some of our favorite local business owners to campus to talk about finding their voice, marketing themselves in an authentic way, and staying true to their brands.

Why it Matters?
Authenticity is a hot new trend in marketing (okay, not new, but rare). After decades of old-school advertising and obvious product-placement, consumers are craving it! On average, Americans are exposed to advertising 4,000-10,000 times a day. Authenticity is refreshing.

According to Forbes, "only 1% of millennials surveyed said that a compelling advertisement would make them trust a brand more". Companies that have developed a strong story or mission are becoming increasingly popular with younger generations.

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