Authenticity in Marketing | Staying True to Your Brand

Washington, D.C. Campus

GA D.C.
509 7th Street NW, 3rd Floor
Washington D.C. 20004

Past Locations for this Event

Authenticity in Marketing | Staying True to Your Brand

Washington, D.C.

Washington, D.C. Campus

GA D.C.
509 7th Street NW, 3rd Floor
Washington D.C. 20004

Past Locations for this Event

About this event

General Assembly has invited some of our favorite local business owners to campus to talk about finding their voice, marketing themselves in an authentic way, and staying true to their brands.

Why it Matters?
Authenticity is a hot new trend in marketing (okay, not new, but rare). After decades of old-school advertising and obvious product-placement, consumers are craving it! On average, Americans are exposed to advertising 4,000-10,000 times a day. Authenticity is refreshing.

According to Forbes, "only 1% of millennials surveyed said that a compelling advertisement would make them trust a brand more". Companies that have developed a strong story or mission are becoming increasingly popular with younger generations.

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