Authentic Copywriting for Your Business Remote Bootcamp (Online)
7

Saturday, 7 November

12 6 pm EST

GA Edinburgh (Livestream)

Online Class
Livestream
£250 GBP
Regular Ticket
£250 GBP
Total

Questions? Read our FAQs

Authentic Copywriting for Your Business Remote Bootcamp (Online) | November 7

Alex Allper Photo


Freelance Creative Director & Digital Marketing Consultant

7

Saturday, 7 November

12 6 pm EST

GA Edinburgh (Livestream)

Online Class
Livestream
£250 GBP
Regular Ticket
£250 GBP
Total

Questions? Read our FAQs

About This Workshop

Do you want to write better copy for your brand? This workshop will help you to deconstruct your own copywriting and brand narratives that are holding back your business, marketing campaigns, and branding. With interactive discussions, group exercises, and real-time feedback from the instructor, students will develop their own brand copywriting narrative, learn from real-world copywriting case studies, and discover the value in developing their own authentic business copywriting voice.

This workshop will analyze the copywriting of the largest brands in the world from Twitter to Basecamp to Bumble to Fenty to Tesla. Whether you’re working for a company or a want to work on your own business, this workshop will help you write copy that pops. You will learn how to write in order to grow your audience, customer-base, and community. Students will also learn copywriting calls-to-action that work, and how to avoid common mistakes in branding your business. You’ll walk away with a new approach to writing copy and branding.

The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs.


Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.


Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.

Takeaways

  • Discover the secrets of copywriting success from the leaders in the modern economy
  • Learn to avoid common mistakes and how to critique your own work
  • Create word of mouth marketing and own your authentic story on social media
  • Analyze key social media copywriting examples from Facebook, Twitter, YouTube, TikTok, and LinkedIn
  • Learn an adaptive authentic storytelling framework for your business
  • Write copy that we will critique as a group - together during this workshop
  • Understand the difference between branding and copywriting, and how the two work together in marketing

This is an interactive workshop - bring your notepad, planner, or writing device!

Preparation

Important Details:

  • This course will occur completely online using Zoom and Slack
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection
  • Pre-work and course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches
  • Each individual course participant must have purchased a ticket

About the Instructor

Alex Allper Photo

Freelance Creative Director & Digital Marketing Consultant

Like most, when I was in college there was no such thing as digital marketing. Oh, how times have changed. I’ve worked in marketing throughout my entire career and thanks to General Assembly, was able to refine my digital marketing skill set. It’s almost impossible to start and/or keep your company in business without an online presence. I’m here to help you/your business maximize their digital marketing potential.

I am an outgoing and inspiring creative professional with extensive experience constructing campaign-driven content and bringing ideas to life using digital and integrated marketing methodologies. A proven copywriter of taglines/prose with an innate ability to capture the audience with persuasive presentations. Recognized for designing, developing, and delivering brand-activating promotions and events, while juggling multiple projects simultaneously.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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