Authentic Copywriting for Your Brand Remote Bootcamp (Online) | Chicago
About this workshop
Due to the current health concerns, all GA programs will temporarily be held online - including this one.
Registered participants will be notified 24 hours in advance with information on how to log in to the Zoom meeting room and other tools needed for the workshop. Registration will close 2 hours prior to the start time in order to allow participants ample opportunity to have the technology enabled.
Do you want to write better copy for your brand? This workshop will help you to deconstruct your own copywriting and brand narratives that are holding back your marketing campaigns and branding. With interactive discussions, group exercises, and real-time feedback from the instructor, students will develop their own brand copywriting narrative, learn from real-world copywriting case studies, and discover the value in developing their own authentic copywriting voice.
This workshop will analyze the copywriting of the largest brands in the world from Twitter to Basecamp to Bumble to Fenty to Tesla. You will learn how to write in order to grow your audience and community. Participants will also learn copywriting calls-to-action that work, and how to avoid common mistakes in branding. You’ll walk away with a new approach to writing copy and branding.
Takeaways
- Discover the secrets of copywriting success from the leaders in the modern economy
- Learn to avoid common mistakes and how to critique your own work
- Create word of mouth marketing and own your authentic story on social media
- Analyze key social media copywriting examples from Facebook, Twitter, YouTube, and LinkedIn
- Learn an adaptive authentic storytelling framework
- Write copy that we will critique as a group - together during this workshop
- Understand the difference between branding and copywriting, and how the two work together in marketing
Prereqs & Preparation
- You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
- This workshop will occur completely online using Zoom and Slack.
- Set up information will be emailed to all participants signed up around 24 hours before (and again an hour before) the start time.
Each individual participant must have purchased a ticket
Participants must be 16 years of age or older and this workshop does not include instruction beyond the secondary school level.
Participants who complete this workshop will not receive a certificate or any other designation of completion.
This workshop is not designed to prepare individuals to follow or pursue a trade, occupation or profession. It is not designed to improve, enhance, or add to the skills and abilities of an individual relative to occupational responsibilities or career opportunities.