Anatomy of an Idea
6

Thursday, 6 July

6:30 8:30 pm EDT

GA Atlanta, Ponce City Market

675 Ponce De Leon Avenue NE, 2nd Floor
Atlanta, GA 30308
$35 USD
Regular Ticket
$35 USD
Total

Questions? Read our FAQs

Anatomy of an Idea

Amy Zehfuss Photo


Founder, Springboard Strategy

6

Thursday, 6 July

6:30 8:30 pm EDT

GA Atlanta, Ponce City Market

675 Ponce De Leon Avenue NE, 2nd Floor
Atlanta, GA 30308
$35 USD
Regular Ticket
$35 USD
Total

Questions? Read our FAQs

About This Workshop

This workshop is oriented around a real world challenge. We’ll use a four-step process to experience the anatomy of an idea. We’ll walk through…

  • The Brain: Finding inspiration for your ideas and the power of brainstorming.
  • The Eyes: The visual presentation of your idea using prototypes
  • The Hands: Building a 30-day action plan and doing the heavy lifting to attack your toughest assumptions first and
  • The Feet: Taking your idea out to the world with a simple, memorable message.

Takeaways

  • Building criteria to filter ideas
  • Practice building a prototype
  • Creating a 30-day action plan to stress test your idea

Prereqs & Preparation

This class is a beginner course designed for those craving a structured approach to building out an idea. It is a broad overview based on a blend of design thinking principles, marketing, and business practices all rolled into one.

Bring materials to take notes. Be ready for hands-on exercises and general business thinking. You are welcome to bring a computer, but we’ll be working mostly in analog. Worksheets will be provided as a guide.

About the Instructor

Amy Zehfuss Photo

Founder,
Springboard Strategy

Amy is an innovation and strategy leader who helps teams make the best business choices to unlock growth. She has a combined 25 years of experience in strategy, consulting and communications across the media & entertainment, consumer products, and non-profit industries.

Amy led strategy for several well-known Atlanta brands including television’s TNT and TBS and Sara Blakely’s Spanx. Her experience has run the gamut - from identifying consumer needs to generating ideas, filtering, pitching for investment, proving and launching ideas. She has served as a brand and product manager.

She is strong a believer in design thinking and uses the practice to approach everything from problem-solving to storytelling. An iterative, inclusive approach lets teams move fast and own outcomes.

She is a “nearly native” of Atlanta, grew up in Dunwoody and currently lives in Decatur with her husband, son, and dog. She holds a finance degree from Clemson University and an MBA from Emory’s Goizueta Business School. She recently opened a strategy consultancy, Springboard Strategy.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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