Analytics 101: Harnessing the Power of Data | Online
About this class
In today’s competitive digital landscape, it’s essential that webmasters, marketers, and business owners understand analytics and utilize the information they gather to help propel their organizations forward. In this class a solid, foundational understanding of Google Analytics as well as other top analytic tools. You’ll learn about the theory behind analytic modeling, how to implement analytics into your site, and how to understand the data gathered in a way that increases conversions.
Takeaways
- Learn about top analytic tools in the industry.
- Find out how to successfully track and segment visitors.
- Discover how to optimize traffic for conversions.
Prereqs & Preparation
A basic understanding of how websites work and how to make changes.
Please bring a laptop.
