More than 50% of online product search in the US begins on Amazon.com, yet the Amazon ecosystem remains confusing and obscure to most startups, entrepreneurs and established brands. In this workshop we’ll demystify the ins and outs of the Amazon juggernaut and what it takes to be successful on the platform. This class covers the fundamentals of selling on Amazon, and introduces you to the key differences between Amazon’s Vendor and Seller channels, the core structure and metrics of the Amazon A9 search algorithm, the role reviews play on Amazon in 2018, and zooms in on what it takes to successfully launch a product on Amazon and whether Amazon is right for you.
We’ll use real-world, hands-on examples of Amazon products from start-ups, established brands and white label entrepreneurs to show what works and what doesn’t, so you come out of this workshop knowing the keys to success for selling on Amazon and whether the channel is right for you.