Amazon E-Commerce 101 for Startups, Entrepreneurs and Marketers

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Workshop

Amazon E-Commerce 101 for Startups, Entrepreneurs and Marketers

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Workshop

About this workshop

More than 50% of online product search in the US begins on Amazon.com, yet the Amazon ecosystem remains confusing and obscure to most startups, entrepreneurs and established brands. In this workshop we’ll demystify the ins and outs of the Amazon juggernaut and what it takes to be successful on the platform. This class covers the fundamentals of selling on Amazon, and introduces you to the key differences between Amazon’s Vendor and Seller channels, the core structure and metrics of the Amazon A9 search algorithm, the role reviews play on Amazon in 2018, and zooms in on what it takes to successfully launch a product on Amazon and whether Amazon is right for you.

We’ll use real-world, hands-on examples of Amazon products from start-ups, established brands and white label entrepreneurs to show what works and what doesn’t, so you come out of this workshop knowing the keys to success for selling on Amazon and whether the channel is right for you.

Takeaways

  • Overview of Amazon’s Vendor (1P) and Seller FBA (3P) Channels, including key differences in economics, customer service and marketing.
  • Learn the core components and metrics of Amazon’s A9 search algorithm, and what your product needs to win the search ranking, i.e. Amazon SEO.
  • Understand the key elements of an Amazon product listing, and the differences between the elite 10% and an average listing.
  • What’s the deal with reviews? Learn what reviews matter for and don’t in 2018, and the basics of growing your reviews quickly.
  • Is Amazon right for my business? Explore whether Amazon is the right channel for you and what you have to consider using through three real-world product case studies and several free online tools.

Prereqs & Preparation

  • Bring a laptop
  • Useful to have a potential Amazon product in mind even if it doesn’t exist yet

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.