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Google and Facebook have dominated the paid ad industry for a while now and there are ongoing conversations on whether they are reaching a saturation point, amongst other concerns. While these platforms are unlikely to go anywhere anytime soon, if you are a business that is looking for opportunities to reach new customers, diversify and expand your advertising options to minimise risks or simply to reduce advertising costs without compromising on results, then it is time for you to consider alternative PPC advertising platforms.
In this session you will learn how to declutter the competitive digital media space to select the appropriate channel alternatives that can give you a competitive advantage. You will** explore up and coming advertising platforms such as Tik Tok, Twitter, Pinterest and understand native advertising in detail.** Discover the pros and cons of each platform, as well as everything you need to get started!
Targeting options and campaign set-up best practices across alternative channels
Tips and optimization techniques to make the most out of your media budget
Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.
Sotirios is a life-long learner, holding a MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK) and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).
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