Everyone wants to be agile these days and marketers are no exception. Agile marketing is an approach to marketing that takes inspiration from Agile development. In an increasingly consumer lead market, organisations need to deliver value to their customers in order to stay relevant, Agile marketing helps them do this.
This class introduces the concept of Agile marketing and how being adaptive, collaborative and iterative in your marketing approach can save you time, help develop a deeper understanding of your customers and ensure you provide the right experience at the best time. Learn the six values of Agile Marketing; responding to change over following a plan, rapid iterations over large campaigns, testing and data over opinions and conventions, lots of small experiments over a few big bets, personalisation over one size fits all and collaboration over hierarchy and silos. Understand the benefits of adopting an Agile approach to marketing for your business or organisation.
Students will learn:
Attendees would benefit most from this class if they have a good understanding of marketing and the marketing strategy and tactics currently employed by the organisation.