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For most startups, AdWords is a vital tool for customer acquisition, whether it's for an online shop, a B2B SaaS company or a mobile app developer. The Google for Startups team helps you get started, with initial consults regarding strategy, campaign build and optimization (for the AdWords pros: access to betas). It's our goal to make you more successful - the better AdWords works, the more money you'll put into it.
The basic session (for AdWords beginners) includes: - A short introduction to AdWords - both search and display - New targeting methods and best practices - All tailored to startups' needs
The Advanced session (for those with AdWords experience) includes: - Enhanced campaigns - Cool new stuff - Best practices
At the end of the trainings, you will have an overview of AdWords, you will know search, display, YouTube and mobile, and be up-to-date with all the new stuff! That includes the useful free tools (also suitable for market research).
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