Advanced Social Media Strategy
17

Monday, 17 September

6 8 pm AEST

GA Market St

The Podium Building, Level 2, 1 Market Street
Sydney, NSW 2000
$50 AUD
Regular Ticket
$50 AUD
Total

Questions? Read our FAQs

Advanced Social Media Strategy

Karen P'ng Photo


Freelance Strategist and Consultant

17

Monday, 17 September

6 8 pm AEST

GA Market St

The Podium Building, Level 2, 1 Market Street
Sydney, NSW 2000
$50 AUD
Regular Ticket
$50 AUD
Total

Questions? Read our FAQs

About This Workshop

In this workshop, for people and businesses already working with social media, you’ll be taken through a step-by-step methodology that will guide your efforts to develop an actionable social media strategy for your business or organisation.

You’ll learn how to structure your social media efforts with a strategy which is right for your business, extend your business values, culture and business needs into content, target your audience using the platforms that are right for your audience and assess your social media for success to make sure your business goals are being met.

Good things come to those who learn - GA. Students who take this workshop and then subsequently enrol in GA's Digital Marketing part-time course or immersive will receive a tuition credit towards the course equal to what they paid for this workshop.

Takeaways

  • Learn how to develop and implement a social media strategy
  • Create an elevator pitch that clearly defines your brand, audience, and key differentiator
  • Define and track the KPIs most relevant to your business
  • Identify which platforms to use for your business
  • Explain the difference between publishing, listening, and reporting tools
  • Create a weekly content calendar for your business

Prereqs & Preparation

Experience using social media platforms like Facebook, Twitter, and Instagram.

About the Instructor

Karen P'ng Photo

Freelance Strategist and Consultant

Karen P’ng is a freelance strategist and consultant specialising in social media, digital marketing and content. Having previously worked at Australia’s largest online retailer for the past 4.5 years, Karen has a strong interest towards helping startups and small businesses with limited resources grow using structure and strategy. She has worked with the likes of THE ICONIC, theright.fit, BRICKX and Trefiel. Karen holds a BA from Queensland University of Technology but believes that most of her skills and expertise came from her experiences of learning on the job and consistent upskilling through short courses.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.