Advanced Social Media Strategy | Online
30

Tuesday, 29 June

8 10 pm EDT

Adelaide (Online)

$50 AUD
Total

Questions? Read our FAQs

Advanced Social Media Strategy | Online | June 30

Karen P'ng Photo


Freelance Strategist and Consultant

30

Tuesday, 29 June

8 10 pm EDT

GA Melbourne (Online)

Online
Melbourne
$50 AUD
Regular Ticket
$50 AUD
Total

Questions? Read our FAQs

About This Workshop

In this workshop, for people and businesses already working with social media, you’ll be taken through a step-by-step methodology that will guide your efforts to develop an actionable social media strategy for your business or organisation.

You’ll learn how to structure your social media efforts with a strategy which is right for your business, extend your business values, culture and business needs into content, target your audience using the platforms that are right for your audience and assess your social media for success to make sure your business goals are being met.

Please note:

This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:

  • Have your camera turned on for the entire session
  • Have an accessible microphone
  • Be in a quiet, well-lit space with minimal distractions
  • Strong internet connection

Takeaways

  • Learn how to develop and implement a social media strategy
  • Create an elevator pitch that clearly defines your brand, audience, and key differentiator
  • Define and track the KPIs most relevant to your business
  • Identify which platforms to use for your business
  • Explain the difference between publishing, listening, and reporting tools
  • Create a weekly content calendar for your business

Preparation

Experience using social media platforms like Facebook, Twitter, and Instagram.

This workshop will be completely live and online. In preparation, please download Zoom.

This session will not be recorded, however slides will be shared following the class.

About the Instructor

Karen P'ng Photo

Freelance Strategist and Consultant

Karen P’ng is a freelance strategist and consultant specialising in social media, digital marketing and content strategy. Having previously worked at Australia’s largest online retailer for 4.5 years, Karen turned to a full-time freelance role to help SMEs and established brands grow with structure and strategy. From fashion and furniture, to finance, she has worked with a range of clients including THE ICONIC, BrickX, Brosa, Weatherzone, and Escrow.com. Karen holds a BA from Queensland University of Technology but believes that most of her skills and expertise came from her experiences of learning on the job and consistent up-skilling through short courses.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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