Advanced Social Media Bootcamp
15

Saturday, 15 December

10 am – 4 pm CST

GA Austin, WeWork Congress

600 Congress Avenue, 14th Floor
Austin, TX 78701
$200 USD
Regular Ticket
$200 USD
Total

Questions? Read our FAQs

Advanced Social Media Bootcamp

Meredith Gonsalves Photo


Digital and Social Content Strategist, Deloitte

15

Saturday, 15 December

10 am – 4 pm CST

GA Austin, WeWork Congress

600 Congress Avenue, 14th Floor
Austin, TX 78701
$200 USD
Regular Ticket
$200 USD
Total

Questions? Read our FAQs

About This Workshop

Today, social media is mission critical for business.

Whether you are a Mom and Pop, Fortune 500 company, consultant or nonprofit, social media has quickly moved from our personal sphere into the business world. Today, social media experts and teams are building social advertising campaigns, integrating Google Analytics into measurement dashboards and devising compelling content strategies to feed their social channels. Are you ready to learn the tricks, tips and techniques businesses are using to build brand and sell more on social?

Topics to be covered include: social media goal setting, Google Analytics social integrations, Facebook Insights deep dive, paid and unpaid social acquisition, social advertising, including Ads Manager, Facebook ad types and ad tracking, building campaign objectives, how to build and test a Facebook ad, content strategy, curation and distribution strategies.

Case studies and live demos will be presented throughout the session and participants will gain hands on knowledge through breakout sessions.

Takeaways

  • Create a social media plan and goals for 2019.
  • A thorough knowledge of how to use the Facebook ad manager and Facebook Insights analytics reporting.
  • Know how to create social media content that drives engagement.
  • Learn top three “secret” analytics tools that will simplify everything.
  • Have an agreed to list of 3 social media campaigns you commit to doing after leaving the class.

Preparation

This advanced bootcamp is a follow on to the Social Media Bootcamp Basics. You can attend this class whether you went to Basics or not. Attendees should bring laptops. It is preferred you are already a Facebook Page manager.

About the Instructor

Meredith Gonsalves Photo

Digital and Social Content Strategist,
Deloitte

Meredith is a social media guru and content strategist with experience working on digital content strategies for Fortune 500 brands such as Wells Fargo, Western Union, Morningstar Inc., and Deloitte. As a budding journalist, Meredith already understood social media’s benefit to publishers and reporters but quickly realized it’s immense potential to help brands better connect with customers. As a result, she traded in the traditional journalism track to pursue a career in social media and digital storytelling. Her experience spans working on corporate marketing teams, within digital agencies, and now as an independent consultant and owner of Work it Web. But one thing is certain: Meredith’s specialty and passion are helping companies leverage social media, original content, and engagement strategies to grow their brand online. Meredith is also the creator and writer of a career blog for women navigating their twenties, joboffersbadboyfriends.com.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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