Advanced social media advertising – High conversion campaigns. | Online

About this event

Buying display advertising is no longer about clicks – Conversion matters. How can you create high converting advertising campaign that not only targets your audience, but retargets them based on the action (or non action) that have taken on your website?

This course will cover:

• The basics of Facebook Pixel – What it is, how it works, what you need to do to make it happen.
• What you can get out of it – Tracking, targeting, and optimization of your ad.
• How to define conversion, whether it is lead generation or product purchase, learn how to create custom conversion and what kind of actions it should be associated with on your website to achieve high conversion.

This workshop is for people who have a basic understanding of Facebook advertising and is looking to advance their online advertising effort to become more cost-conscious and possibly bringing a more impactful return to their advertising spend.