For marketers and business owners who’ve already dipped their toe into the world of SEO, this class will take their knowledge to the next level, teaching them tangible skills they can use to assess their own search market and implement changes to increase their visibility. SEO techniques are vastly different to what marketers relied on just a few short years ago and with Google continuing to wage war on click-through rates, it’s important than ever to have an edge on the competition (and that includes Google).
This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:
How to use intent equity and micro-intent to enhance their keyword research
How to organise their website structure—both content and links—to enhance search visibility
Participants should have a basic understanding of SEO and search marketing concepts and attempted to perform some SEO implementation on their own. In preparation, please download Zoom. This session is not recorded however, you will receive the instructor’s slides following the session. If you have any questions please reach out to firstname.lastname@example.org
Briony is a digital marketing freelancer working with businesses in the UK and across the world. She works with businesses who need help reaching new customers, ranging from small indie businesses to hotel groups and everything in between. She specialises in SEO and also provides PPC, digital marketing strategy and social media consultancy services.
Briony's passion is teaching, and she loves helping students get to grips with digital marketing concepts.
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.