Advanced SEO Workshop | Online | November 11

$70 AUD each
Thursday, 11 November, 2021
2 5 am EST
Melbourne (Online)

About This Workshop

For marketers and business owners who’ve already dipped their toe into the world of SEO, this class will take their knowledge to the next level, teaching them tangible skills they can use to assess their own search market and implement changes to increase their visibility. SEO techniques are vastly different to what marketers relied on just a few short years ago and with Google continuing to wage war on click-through rates, it’s important than ever to have an edge on the competition (and that includes Google).

Please note:

This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:

  • Have your camera turned on for the entire session
  • Have an accessible microphone
  • Be in a quiet, well-lit space with minimal distractions
  • Strong internet connection

Takeaways

  • How to unlock the strategic value hidden in Google’s search results.
  • How to use intent equity and micro-intent to enhance their keyword research

  • How to organise their website structure—both content and links—to enhance search visibility

Preparation

Participants should have a basic understanding of SEO and search marketing concepts and attempted to perform some SEO implementation on their own. In preparation, please download Zoom. This session is not recorded however, you will receive the instructor’s slides following the session. If you have any questions please reach out to help@generalassemb.ly

About the Instructor

Briony Cullin Photo

Freelance Digital Marketer

Briony is a digital marketing freelancer working with businesses in the UK and across the world. She works with businesses who need help reaching new customers, ranging from small indie businesses to hotel groups and everything in between. She specialises in SEO and also provides PPC, digital marketing strategy and social media consultancy services.

Briony's passion is teaching, and she loves helping students get to grips with digital marketing concepts.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.