For marketers and business owners who’ve already dipped their toe into the world of SEO, this class will take their knowledge to the next level, teaching them tangible skills they can use to assess their own search market and implement changes to increase their visibility. SEO techniques are vastly different to what marketers relied on just a few short years ago and with Google continuing to wage war on click-through rates, it’s important than ever to have an edge on the competition (and that includes Google).
This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:
Have your camera turned on for the entire session
Have an accessible microphone
Be in a quiet, well-lit space with minimal distractions
Strong internet connection
How to use intent equity and micro-intent to enhance their keyword research
How to organise their website structure—both content and links—to enhance search visibility
Participants should have a basic understanding of SEO and search marketing concepts and attempted to perform some SEO implementation on their own.
This session is taken completely online using Zoom.
You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection. .
Download Zoom. Zoom is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype. You will need to create an account in order to join the call.
We will provide a link to the session via email 24 hours in advance - keep an eye on your inbox
This session will not be recorded, however slides will be shared following the class.
A search marketing specialist who's overseen campaigns for FTSE 250-listed corporations and national retailers alike, Greg came to
Melbourne digital marketing agency Full Measure Digital from the startup world, serving as Growth Marketing Manager at travel startup Rome2rio. In addition to being a featured speaker at Monash University and RMIT, Greg's been featured in numerous publications, including Fast Company.
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
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