Advanced Marketing Analytics Workshop | Online | May 31
Daniel Lohrmann
Managing Director,
Ikaros
About This Workshop
Unlock the world of data to help drive high performing marketing campaigns and increase data-driven decision making.
This workshop is intended for experienced marketers who want to build on their marketing knowledge to make better data-driven decisions through attribution modeling, statistical significance, and communicating data. This workshop will impart intermediate to advanced marketing knowledge that you can use in your daily work.
Topics we will cover:
- Attribution Modeling
- Statistical Significance in Marketing
This workshop is designed for intermediate to advanced marketers who want to take their analytical understanding to the next level. We welcome students with job titles or experience equal to: Marketing Acquisition Manager, Marketing Analyst, Marketing Strategist, etc
Takeaways
- Choose the attribution model that best suits their business needs and goals.
- Use basic statistical functions to analyze campaign performance and results.
- Determine when results are statistically significant enough to make a decision based on them.
- Communicate results and decisions using the story framework.
Preparation
- 3-5 years of industry experience in marketing
- Students should be well-versed in working with Google Analytics and Google Ads
- Comfortable in Excel or Google Sheets
- Access to Google Sheets. If you do not have access, create a Google account.
- Strong internet connection
This workshop will be completely live and online. In preparation, please download Zoom and Slack.
Please note: This session is not recorded however you will receive the slides after the session.
About the Instructor
Daniel Lohrmann
Managing Director,
Ikaros
Having built and led several high-performance growth teams, Daniel combines management experience with deep subject matter expertise across growth and analytics. Outside of his consulting work, Daniel is one of General Assembly’s lead instructors, delivering immersive marketing courses and analytics workshops. When he’s ready for a break from all things tech, he can be found hiking and diving, taking in Australia's natural beauty.
Daniel makes the best Feuerzangenbowle south of the equator.
Refund Policy
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
Community Code of Conduct
Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.
