Advanced Marketing Analytics Bootcamp
14

Sunday, 14 July

10 am – 4 pm PDT

GA SF

225 Bush Street, 5th Floor (East Entrance)
San Francisco, CA 94104
$265 USD
Regular Ticket
$265 USD
Total
`

Questions? Read our FAQs

Advanced Marketing Analytics Bootcamp

14

Sunday, 14 July

10 am – 4 pm PDT

GA SF

225 Bush Street, 5th Floor (East Entrance)
San Francisco, CA 94104
$265 USD
Regular Ticket
$265 USD
Total
`

Questions? Read our FAQs

About This Workshop

Unlocking the world of data to help drive high performing marketing campaigns and increase data-driven decision making.

This bootcamp is intended for experienced marketers who want to build on their marketing knowledge to make better data-driven decisions through attribution modeling, statistical significance, and communicating data. This workshop will give you hands on experience with industry standard marketing tools such as Google Analytics Google Data Studio; and impart intermediate to advanced marketing knowledge that you can use in your daily work.

Topics we will cover:

  • Attribution Modeling
  • Statistical Significance in Marketing
  • Google Data Studio

This bootcamp is designed for intermediate to advanced marketers who want to take their analytical understanding to the next level. We welcome students with job titles or experience equal to: Marketing Acquisition Manager, Marketing Analyst, Marketing Strategist, etc

Takeaways

  • Choose the attribution model that best suits their business needs and goals.
  • Use basic statistical functions to analyze campaign performance and results.
  • Determine when results are statistically significant enough to make a decision based on them.
  • Communicate results and decisions using the story framework.

Preparation

  • 3-5 years of industry experience in marketing
  • Students should be well-versed in working with Google Analytics and Google Ads
  • Comfortable in Excel or Google Sheets
  • Access to Google Sheets. If you do not have access, create a Google account.
  • A laptop is required for this workshop.
  • Strong internet connection

About the Instructor

Dave McManus Photo

Dave McManus is a digital marketing strategy and product specialist with a passion for helping businesses to improve their online presence and connect with new audiences to drive growth.

Dave has diverse industry experience, having worked in digital marketing roles with leading e-commerce companies (The North Face, Microsoft, Yara, Proctor and Gamble), B2B (Juniper Networks, Seagate) and health tech companies (Tuki (his company), Hey Doctor). More recently, Dave has applied his expertise to health startups; in 2017, he started Tuki, a tool for dietitians to help create better outcomes for their patients. Tuki is working with UCLA, Miami University, Monash University, Cornell University to provide the next generation of preventative healthcare.

Dave consults with both large and small companies to help them grow their business, and create happy customers. Dave's personal passion is improving healthcare and the food system, he has a podcast called How in the Health, you can check it out on his consulting website https://djmgrowth.com/podcast

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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