Advanced Instagram Masterclass | June 2
About This Workshop
Learn how to craft a winning Instagram strategy that connects & engages your audience, grows your followers and turns them into loyal customers. We’ll take a deep dive into the world of Instagram as a powerful selling tool and a great way to reach and connect with the right audience. You'll walk away with the best Instagram knowledge and practices that will allow you to define a more robust social message that resonates well with your brand.
Who is this workshop for?
Anyone who either manages or is interested in managing an Instagram Business account. This workshop is more beneficial if you are not a total beginner, and is ideal as a follow up to our Introductory Instagram Masterclass.
Takeaways
- Build a cohesive Instagram strategy
- Set clear and realistic S.M.A.R.T. goals
- Define and understand your target audience
- Optimize your page
- Learn about all the native Instagram Business Tools
- Set visual & editorial brand guidelines
- Organize your brand’s content pillars and social media calendar
- Plan a good caption anatomy, hashtag strategy and posting frequency
- Understand how the Instagram algorithm works
- Learn how to drive engagement
- Dive into Instagram insights and analytics
- Get to know some apps and services to help with your planning
- Have a brief overview of Instagram Ads
Preparation
Bring your phone and a notepad. Make sure to switch your Instagram account into a business account if you haven’t done so already.
About the Instructor
Digital Marketing Manager, Procept (Australian), Kore GeoSystems (Canadian)
Demi is a Digital Marketing Guru, working in the industry for 6+ years now she is fully immersed in all things digital.
She is a Digital Marketing Consultant, blogger, podcast creator & host and content creator who has worked with a variety of businesses from product development to fashion and food. Demi has worked and collaborated with companies including; Channel 7, Microsoft, YouTube Music and Google.
Demi’s knowledge is not limited to the digital landscape within Australia, she has studied and worked with businesses in Europe & Canada. She has a passion for social media and value add content, sharing her knowledge and experiences with businesses to help them grow.
Instagram: https://www.instagram.com/demikotsoris/
Refund Policy
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
Community Code of Conduct
Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.
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