This workshop is scheduled for Australian Eastern Standard Time (AEST), which may appear to be an unusual time in your local timezone. Please check the workshop time and timezone carefully to make sure you have the correct timing.
Google Analytics is used by half of websites today, though most organisations aren't getting enough insight out of the web analytics tool.
This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:
Have your camera turned on for the entire session
Have an accessible microphone
Be in a quiet, well-lit space with minimal distractions
Strong internet connection
Important terminology and what different numbers really mean
How to find insight in the default reports
Setting up goals and conversions in your reports
Students should have experience with Google Analytics, or have attended GA's Introduction to Google Analytics workshop.
This session is taken completely online using Zoom.
You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection. .
Download Zoom. Zoom is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype. You will need to create an account in order to join the call.
We will provide a link to the session via email 24 hours in advance - keep an eye on your inbox
This session will not be recorded, however slides will be shared following the class.
A search marketing specialist who's overseen campaigns for FTSE 250-listed corporations and national retailers alike, Greg came to
Melbourne digital marketing agency Full Measure Digital from the startup world, serving as Growth Marketing Manager at travel startup Rome2rio. In addition to being a featured speaker at Monash University and RMIT, Greg's been featured in numerous publications, including Fast Company.
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